Products

Automotive Safety Systems

New Value Born of Our Business Division’s Founding Philosophy on Safety

At Ashimori, our mission is to ensure safety while providing the comfort that people expect in today’s modern world.
In 1962, Ashimori got an early start in this area as it began business with a focus on automotive safety systems. The more comfortable and convenient cars become, the more important it is to ensure safety as well. To achieve all of these factors, Ashimori takes an exacting and comprehensive approach to safety by employing the most advanced technology available.

Responding to Diversified Safety Needs

In 1967, our Auto Friend brand of car seat belt acquired JIS (Japanese Industrial Standards) approval, the first such case in Japan. It was later approved under the strict standards of the United States, Australia, and countries in Europe. These achievements were the result of our uncompromising research and development.
We have also expanded our safety systems business in the area of airbag restraint systems. With our quality products keeping car passengers from danger, we are now globally recognized as a comprehensive manufacturer of car occupant protection devices. We also contribute to a more comfortable and luxurious car experience by providing valued automotive interior products such as tonneau covers, luggage covers, and electric rear sunshades.

Advancing Technology for Collision Safety

We began manufacturing seat belts in 1962, and over the years we have adopted testing apparatus that was always state of the art for its time. We have always striven to take a proactive approach to developing collision safety technology.
In 1999 we introduced the world’s largest hydraulic-powered crash test machine for carrying out a range of collision simulations. And we are constantly developing new simulation technology. By adding braking systems, we made it possible to conduct airbag collision simulations for side-impact collisions, thus contributing to the development of side airbags and curtain airbags.
In 2005, we equipped our crash test machine with state-of-the-art control units, a modification that that made it the world’s most advanced crash test apparatus and allowed us to run even more precise collision simulations and conduct more advanced processing of crash test data.
Developing occupant protection devices (e.g. seat belt and airbags) requires testing that simulates the actual conditions of car accidents. We have a large number of testing machines, such as the above-mentioned crash test machine, for evaluating the performance of occupant protection devices. Crash test data is gathered from every possible angle and this data is used to conduct virtual collision simulations on computers. The data results are fed back into design and development activities aimed at creating new custom products. During crash testing, a high-speed camera captures the behavior of dummies in increments as small as 1/1000th to 1/10,000th of a second. This allows us to verify the shape of the airbag cushion and the deployment timing for the airbag. We also develop more advanced seat belts and airbags by measuring the speed of impact on the crash test dummies and then determining the degree of injuries on various parts of their bodies.
By continuing to adopt the latest technologies in testing apparatus and computer-aided engineering, we will devote all our energy to developing the next generation of car occupant restraint systems.